If you're looking to help the enviornment, and your bottom line, packaging reduction may be an easy and profitable way to lower your restaurant's carbon footprint.
A recent survey showed that 9 out of 10 consumers would give up convenience packaging in order to help the enviornment. Talk to us about how your restaurant can go "green," it's easier than you think and can save you a lot of cash!
Thursday, April 24, 2008
Arby's owner buying Wendy's
Expect to see more consolidation of solid brands like this during rough economic times.
The brand is paramount, and Arby's has proven itself as a valuable brand. Especially with their most recent ad push. It's unique, and it's deseriable for a burger joint like Wendy's who is often considered a "me-too" to McDonalds, Burger King, etc.
The brand is paramount, and Arby's has proven itself as a valuable brand. Especially with their most recent ad push. It's unique, and it's deseriable for a burger joint like Wendy's who is often considered a "me-too" to McDonalds, Burger King, etc.
Wednesday, April 23, 2008
Couponing with local media
Coupons aren't just in the Sunday paper anymore!
Many local radio and TV stations are offering couponing or gift-certificate options for promotion via their website. One example is WKRC, which updates their list often. Another is 550AM (55KRC), which runs a promotion every Friday morning with a limited offer to buy discounted gift certificates, often to restarants.
You end up with a lot of advertising, as these events are typically promoted heavily on air, and can drive people to your website and restaurant.
Keep these in mind as options past the Sunday paper way to push your product, if couponing is part of your overall brand strategy.
Many local radio and TV stations are offering couponing or gift-certificate options for promotion via their website. One example is WKRC, which updates their list often. Another is 550AM (55KRC), which runs a promotion every Friday morning with a limited offer to buy discounted gift certificates, often to restarants.
You end up with a lot of advertising, as these events are typically promoted heavily on air, and can drive people to your website and restaurant.
Keep these in mind as options past the Sunday paper way to push your product, if couponing is part of your overall brand strategy.
What do streetcars have to do with food?
Looks like Cincinnati will soon be getting a streetcar system. So, why are we talking about it here at Restaurant Rebirth? A streetcar has a defined path, like a train or major highway. Which means the stops of that streetcar become prime real-estate for those offering impulse items, such as food.
Find out where the streetcar will be going (and more importantly, stopping), and these could be great locations to set up your next venture!
Find out where the streetcar will be going (and more importantly, stopping), and these could be great locations to set up your next venture!
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